Image and Video Generation with AI

Producing visuals and video without breaking brand consistency: prompt writing, product shots, editing, moving to video and adapting to ad formats.

Duration: 1 day
Format: On-site / Online
Level: Introductory to intermediate
Category: Artificial Intelligence

The problem with AI imagery is not generating it; it is making it look like your brand. This programme is built on style consistency, reference use and adaptation to ad formats — the output is ready to run in a campaign.

Who it is for

Marketing and social media teams with heavy creative workloads
E-commerce brands that constantly need product imagery
Small teams with limited design support

By the end of this programme

Write image prompts at the level of subject, light, composition and framing
Hold brand consistency with reference images and style locking
Produce product imagery in studio, lifestyle and detail variants
Move from text and images to video
Adapt output to the safe zones of ad placements
Apply copyright, ethics and labelling rules

Programme content

How generative image models work

How they produce, where they are strong and weak by style, and reproducibility.

Writing image prompts

Building the prompt through subject, setting, light, angle, lens and texture; using negative descriptions.

Brand consistency

Reference images, colour and style locking, recurring characters and product consistency.

Product imagery

Studio, lifestyle, detail and in-use variants; deriving from a real product photograph.

Image editing

Removing and adding objects, changing backgrounds, expanding the frame and upscaling.

Moving to video

Text-to-video and image-to-video approaches; describing motion, duration and the limits of consistency.

Audio and voice-over

Generating voice-over, choosing music and matching sound to picture.

Editing and subtitles

Short-form editing rhythm, subtitle placement and narration that works with sound off.

Adapting to ad formats

Vertical, square and landscape placements; safe zones, text ratio and platform technical rules.

Copyright, ethics and labelling

Source rights, likeness, obligations to label synthetic content and internal usage rules.