Meta Ads & Andromeda: End-to-End Performance Advertising

The whole of Meta advertising — from panel setup to the Conversions API, from creative strategy to bidding — plus the creative discipline Meta's new retrieval engine Andromeda demands.

Duration: 2 days
Format: On-site / Online
Level: Beginner to advanced
Category: Advertising & Performance

The difference between Instagram's "Boost post" button and Meta Business Manager is whether budget is spent on guesswork or on data. This programme closes that gap: you build an account structure that is correct, measurement that does not leak, and creative with the variety the system expects. We work on real brand accounts throughout.

Who it is for

Business owners and e-commerce teams running their own advertising
Performance marketers working in agencies or in-house
Marketing managers who want to see where the ad budget actually goes

By the end of this programme

Set up the Meta Business Manager account, asset structure and permissions correctly from scratch
Run the Pixel and the Conversions API together to recover post-iOS 14 signal loss
Choose the campaign objective from the business goal and build the funnel as TOF–MOF–BOF
Select a bidding strategy that fits the budget and the learning phase
Produce the creative variety that carries performance in the Andromeda era
Read CPC, CPM, CTR, ROAS and conversion data together and turn it into action

Programme content

Getting into Meta Business Manager and setting up the panel

Why in-app boosting is not enough, the asset structure of Business Manager, the account–page–pixel relationship, team permissions and billing setup.

Meta Pixel and Conversions API setup

What the pixel measures, event definition, domain verification, server-side sending and deduplication across the two sources.

Campaign objectives

Which business question each objective answers: awareness, traffic, engagement, leads, app promotion and sales.

Audience strategy

Saved, custom and lookalike audiences; customer list upload, site visitors and engagement audiences; when broad targeting wins.

Campaign setup — hands-on

Building a real campaign together from objective to launch: ad set settings, location, budget, placements and the ad itself.

Advanced conversions and e-commerce advertising

Prioritising conversion events, catalogue and dynamic ads, abandoned-cart flows, managing the post-iOS 14 event limit.

Bidding strategies and performance goals

Lowest cost, cost cap, bid cap and ROAS goal; optimising without breaking the learning phase.

Measurement, analysis and reporting

Reading CPC, CPM, CTR, conversion rate and ROAS together; knowing when a metric is lying; building a regular reporting rhythm.

Andromeda: how the new retrieval engine works

The retrieval layer in Meta's three-stage ad system, how it selects from millions of candidates, and what that means for advertisers.

Creative diversity: image, copy, format

The shift from "who should see this ad" to "which ad should this person see"; the difference between meaningful variety and cosmetic variation.

Meta's automatic diversity tools

Flexible format, Advantage+ creative enhancements, text variations and correct use of AI image generation.

Pre-launch checklist and strategy

The checklist every ad set should pass before going live, and a five-step implementation plan.